16/03-06   -   Pressemeldinger

Major Changes to Disrupt the Business Intelligence Arena in Leading Nordic Market, Says IDC

According to IDC, the Nordic business intelligence (BI) market is on the verge of a significant paradigm shift following the focused entrance of enterprise resource planning (ERP) vendors on the BI market. The Nordic countries are early adopters of BI applications and the first signs of future trends are usually detected here.

"Nordic enterprises emphasize transparency in the organization and are willing to adapt quickly to changes in the business ecosystem," said Brian Troelsen, an IDC senior analyst. "Hence the need for BI applications is evident as enterprises require reliable and timely data including information on customer movement, transactions, and competitive performance. Meanwhile, many enterprises are focused on consolidating their software applications to include the BI platform due to cost savings considerations. This opens a strategic window for BI vendors that are able to supply an enterprisewide BI system while also being price competitive."

Such price-competitive vendors are coming from the ERP area. The entrance of ERP-based vendors will cause increased pressure on prices — severely impacting established players. These established players may still control the majority of the market, but that could quickly change if they don´t respond to the threat from the likes of Microsoft and SAP. Microsoft recently announced major BI contract wins for large accounts, despite the fact that it was initially believed Microsoft would focus on small and medium-sized accounts. Likewise, SAP is disrupting the market with its offerings embedded in the SAP system.

"It is vital, however, for the customer to look not only at the price of the license, but also at costs related to training and consultancy," said Troelsen.

To purchase this document (Nordic Business Intelligence Tools Competitive Analysis, 2006, Doc #N560645N), please call your local IDC office or Jessica Borgudd telephone +46 (0)8 751 0415, jborgudd@idc.com.

For further information please contact:
Brian Troelsen
btroelsen@idc.com
+45 39162222

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 42 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world´s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.