10/04-06   -   Pressemeldinger

A-lehdet Finland goes digital with Zinio

A-lehdet of Finland has recently launched a digital subscription of 12 publications. These publications will now be available for customers through a partnership with Zinio Systems, Inc., the worldwide leader in digital publishing and marketing services.

The digital editions will be available on www.zinio-finland.com effective with the April 2006 issues.

- It´s exciting for us to offer the publications of A-lehdet and Image Kustannus where readers want it when they want it, says Johanna Lehto, Marketing Manager of A-lehdet.

- We are continuously looking at ways to optimize our content to meet the mobile lifestyle of today´s readers and the combination of technology and marketing savvy that Zinio offers are a real plus.

The digital versions of publications of A-lehdet and Image Kustannus will mirror the print version of the magazines exactly and will be available immediately after a customer downloads the Zinio Reader application - a simple process that takes just a few seconds.

Features include a hyperlinked table of contents, search functions to find information within stories instantly, electronic post notes, an online highlighter pen, and an archived library. Readers can subscribe a certain period or purchase single issues both on www.zinio-finland.com.

- We are thrilled to add A-lehdet and Image Kustannus to the popular consumer titles that are going digital with Zinio," said Marianne Horn, President and CEO of Zinio Systems Norden AS. "The addition of this publishing powerhouse is further proof of the growing worldwide demand for digital editions.

About A-lehdet

A-lehdet corporation is the third largest magazine publishing house in Finland. A-lehdet magazines reach millions of readers in Finland as A-lehdet Oy publishes 17 magazines and its subsidiary Image Kustannus 6. In addition, A-lehdet’s subsidiaries Image Funk and Dialogi publish together more than 25 customer magazines.

A-lehdet site: www.a-lehdet.fi

About Zinio

Zinio is the recognized leader in digital publishing and marketing services. The world´s leading publishers including Ziff Davis, VNU, Time Inc., Reader´s Digest, McGraw-Hill, Hearst, Hachette Filipacchi, Editorial Televisa and 100 others choose Zinio for a full suite of professional, turnkey services from customer acquisition and renewal marketing to production, fulfillment and certified delivery. Millions of customers worldwide enjoy the highest-quality reading experience, online or off. Zinio has offices in San Francisco, New York and London, and franchise partners throughout the world. The company is privately held and investors include Apax Partners, Commonwealth Capital, Intel Capital, New Enterprise Associates, North Bridge Venture Partners, Odyssey Capital and Palisades Ventures.
Zinio in the Nordic Countries includes publishing partners such as A-lehdet Oy, Image Kustannus Oy, Aller press, Hachette Filipacchi, IDG, HM-Media, Audio Media, First Publishing Group to mention some.
Nordic sites: www.zinio.no www.zinio.se www.zinio.dk www.zinio-finland.com

Only Zinio offers publishers:

- A world without borders -- The Zinio Global Network is the first global distribution network for magazines. For the first time, publishers can effectively market their titles across borders digitally and consumers can browse and purchase titles from around the world in one place, in the language and currency they prefer.

- Retail Expertise – Our online magazine newsstands are managed and merchandised to maximize subscriber conversion. We also generate targeted e-mail to nearly one million people every month to strategically cross-sell our roster of titles.

- A complete suite of turnkey products and services – from customer acquisition, retention and cross-sell direct marketing programs to seamless production services, a robust e-commerce engine and extensive digital delivery, circulation and fulfillment services.

Zinio by the numbers:

- 1,700+ magazine titles from 350 publishers
- 160+ textbook titles
- 40 million+ digital deliveries
- 5 million visits per quarter to our retail sites
- 3 million subscribers in most of the world’s countries
- Database of one million magazine buyers available for cross marketing
- Zinio sells 81 % of the top 200 consumer magazines (print and digital) in the US