21/11-03   -   Pressmeddelande

Nordic Storage Investments could be Boosted by Vendor Initiatives, Says IDC

Most Nordic companies have some kind of storage solution in place and primarily invest further on a need-to-have basis. Nonetheless, IDC believes there are compelling arguments that vendors can use to rapidly increase sales.

Following a couple of years of decline, the Nordic storage market is now expected to recover. The recent IDC study, Nordic Enterprise Survey: Beyond Basic Backup, supports this assumption and furthermore points to the most promising technologies and segments and thoroughly analyzes market drivers.

One of the primary findings is that most companies invest in storage solutions based on short-term criteria, mainly expanding the existing solution with more capacity, for example additional disk space or new removable drives and media that hold more data. However, almost as important is the desire for utilizing the existing data better or more efficiently. Increased speed/performance, ease-of-use, and data accessibility are also very important market drivers, and, unlike the first set, vendors can actively use these as means of pushing new solutions and technologies into the market. At the same time a vendor can position itself, as there is no storage supplier that has managed to stand out and is both well known and positively perceived in terms of storage solutions in particular.

IDC´s survey also reveals immense differences between segments — some of which are far from obvious. The common way of dividing the market into enterprise and SMB segments is not appropriate, as the way of thinking of storage differs far more across industries and even country borders than across company sizes.

For more information concerning this research please contact
Anders Elbak
+45 39 16 22 22
aelbak@idc.com


To purchase this document, Nordic Enterprise Survey: Beyond Basic Backup (IDC #660346, November 2003), please contact IDC Nordic Sales or your local IDC representative:
Denmark: Susanne Arildsen +45 39 16 22 43
Norway: Åke Lunden +46 8 751 0415
Sweden: Pelle Hallberg +46 8 751 0415
Finland: Pipsa Ylä-Mononen +358 9 8770 4654
Nordic: Pelle Hallberg +46 8 751 0415

About IDC
IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. Additional information can be found at www.idc.com
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