15/04-05   -   Pressmeddelande

IDC Announces New Vertical Market Research Tool for Nordics

With the need for accurate information on vertical markets in the Nordic region significantly increasing, IDC has announced a new tool, the "Vertical Market Map Cube," to help vendors and users understand how vertical industries are adopting IT products.

Over the past few years, the verticalization of IT products and services has become one of the most fundamental and important drivers in the industry. Vendors, from providers of smart handheld devices to IT services providers, have increasingly seen the need to provide products that are designed and implemented for specific vertical industries. At the same time, IT users are stating that vendors’ knowledge of their industry is one of the most important decision criteria for selecting a vendor.

This market development is now supported by IDC Nordic with the most extensive and accurate vertical market map database available for the Nordic countries.

The Vertical Market Map Cube provides a complete breakdown of the market through the following dimensions:
- 10 industries
- 30 IT vendors
- Three product segments
- Four Nordic countries

This means that the database contains 3,600 data points that users and vendors can use to determine questions such as:
- How competitive is the environment in a specific industry?
- Which market segments are growing the fastest?
- How does an industry differ among the four Nordic countries?

"Information on markets and competitors is increasingly how companies compete in the IT industry, and the Vertical Market Map Cube is a unique tool for creating market strategies," said Per Andersen, managing director, IDC Nordic.

The Vertical Market Map Cube is delivered with the following "IT Opportunities: Vertical Markets 2003–2008" research studies:
Sweden: Doc #SE520511M (http://www.idc.com/getdoc.jsp?containerId=SE520511M)
Denmark: Doc #DK520512M (http://www.idc.com/getdoc.jsp?containerId=DK520512M)
Norway: Doc #NO520514M (http://www.idc.com/getdoc.jsp?containerId=NO520514M)
Finland: Doc #FI520513M (http://www.idc.com/getdoc.jsp?containerId=FI520513M)
To purchase these studies, please contact your local IDC office or visit www.idc.com.
Link: http://www.idc.com/nordic/research/520510_vertical.jsp
About IDC
IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a subsidiary of IDG, the world´s leading technology media, research, and events company. Additional information can be found at www.idc.com

# # #

All product and company names may be trademarks or registered trademarks of their respective holders.

For more information, contact:
Per Andersen
+45 39 16 22 22

Pelle Hallberg
+46 (0)8 751 0415