15/06-05   -   Pressmeddelande

IDC Nordic Rolls Out New Set of Marketing Products and New Pricing

IDC Nordic has announced two new marketing services products that will help vendors in the region increase their marketing impact and identification of customers in the local market. This continues IDC’s focus on supporting IT vendors — not just in market understanding but also in operational execution of market strategies.

A new ROI tool, “ROI Value Proof," enables vendors to document the value their solutions generate for their customers. Through the use of this tool, IDC can evaluate and document the value a solution is creating for a customer. This is described in a customer case that the vendor is able to use in a wide range of marketing activities.

Normally, ROI studies are considered quite expensive to develop, but IDC provides a very cost-effective methodology around the analysis. Entry pricing for this new product is therefore as low as €1,500.

IDC’s Executive Brief is a product offering the vendor custom IDC analysis to be posted on its Web site and used in other marketing activities. This enables the vendor to generate leads for its sales force. A new pricing scheme for using IDC Executive Briefs is totally redefining the cost associated with this and enables a very low entry price for small and medium-sized vendors.

“We are very excited about these products, not least the new pricing schemes announced today," said Per Andersen, managing director, IDC Nordic. “In the Nordic region we have a very large group of local vendors as well as many small and medium-sized vendors, and today’s announcement will enable most of them to leverage IDC marketing services where pricing has previously been a barrier."

About IDC
IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a subsidiary of IDG, the world´s leading technology media, research, and events company. Additional information can be found at www.idc.com

All product and company names may be trademarks or registered trademarks of their respective holders.

For more information, contact:
Pelle Hallberg, phallberg@idc.com, +46 (0)8751 0415