14/09-11   -   Pressemeddelelse

Sergio kun Aguero underskriver aftale med Puma

PUMA announces the signing of a long-term contract with Sergio Aguero. The Argentinean international will wear PUMA's speed line of boots over a long-term period, commencing with the v1.11 boots in the lead green colourway in Manchester City FC's first UEFA Champions League game against Italian side SSC Napoli tomorrow. Manchester City's record signing will be a central figure in PUMA's global marketing programmes in the coming years, and a key asset in the Sportlifestyle brand's football communication.

Aguero has been testing PUMA boots in recent weeks, the performance characteristics of the PUMA v1.11 Speed boot being a major reason for him signing this new contract with PUMA. Having a lightweight football boot with a K-leather composition that enables freedom of movement and speed on the pitch was an absolute requirement for the Argentinean international.

Sergio "˜Kun' Aguero said "I am really happy to sign with PUMA. It is clear to me that PUMA is a fantastic brand; they've made a great impression on me with their product designs, marketing plans and future intentions in football. I've been wearing the PUMA v1.11 boots on pitch recently; they give me a real edge and the confidence to play to the very top of my ability. This is a great stage of my life that I'm in now, I'm excited to be starting this next phase of my career with Manchester City, and my new partnership with PUMA is another step towards achieving my dreams."

Christian Voigt, Senior Head of Global Sports Marketing at PUMA commented, "We are delighted to add Sergio Aguero to our global sports marketing portfolio. Signing a player of his status and reputation is another important step in the implementation of our football strategy. Sergio's ability on the pitch makes him one of the most exciting strikers to watch in world football, and with his unfailing positive attitude I have no doubt he'll go on to become a true legend of the game. He's an exceptionally nice guy, a real pleasure to work with, and we're thrilled to have him as a PUMA player."

The PUMA v1.11 Speed Boot that Aguero will wear is amongst the lightest football boots PUMA has ever made. It is the third generation boot that uses the special UNI technology, where the upper material is stitched rather than glued to the sole, providing the perfect fit by perfectly replicating the unique PUMA Aptolast. In addition, the v1.11 enables greater playing stability, through an external heel counter and a Pebax frame that provides support to the outsole. This increased stability also enables an optimal traction as well as manoeuvrability, provided through the pointed stud configuration featured on this new boot. The PUMA v1.11 also features a super soft premium lightweight microfiber upper material. A carbon fiber composite in the forefoot helps provide optimal pressure distribution, reactivity and flexibility.

For more information, visit www.puma.com or www.puma.com/football

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PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

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