24/05-12   -   Pressemeddelelse

PUMA introduces new Evospeed fotball boot

Innovative Boot is Part of PUMA's first ever cross category collection

Herzogenaurach, Germany, (May 2012) - PUMA, the global Sportlifestyle brand proudly introduces the evoSPEED 1 FG, the new performance football boot that features the criteria of light, flex and fit. One of the lightest football boots in the market, the boot continues PUMA's successful SPEED theme. The evoSPEED 1 FG is part of PUMA's newly launched evoSPEED cross category product offering, that exists across all PUMA sport categories. All these products incorporate technologies inspired by performance innovations also being used for Usain Bolt, the World's Fastest Man.

The evoSPEED 1 FG is the next generation in PUMA's Speed silo and is designed to help players achieve top speed and enhance the manoeuvrability. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage. The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new PUMA evoAptoLast which provides an industry leading fit.

This summer, the evoSPEED 1 FG will be worn on pitch by PUMA footballers including the German striker Mario Gomez during EURO 2012, Radamel Falcao and Sergio Aguero in World Cup qualification matches in June.

Aguero commented, "The new boot really impressed me. As a striker I always need to get up to speed very quickly and the boot seems to be perfectly suitable for this. I like how flexible the sole is, it helps me to change directions quicker and really distinguishes it from other football boots".

The whole evoSPEED collection answers every athlete's need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for various sports categories. All evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in PUMA's history, the classic Formstripe has been changed and a new lightening version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection.

Also in other categories, the evoSPEED styles will be worn by PUMA's key athletes throughout this summer and beyond. Included categories are running (e.g. Usain Bolt), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), cricket (e.g. Yuvraj Singh) and indoor sports (e.g. Luc Abalo).

The evoSPEED 1 FG will be available from 1 June 2012.

For more information, please visit www.puma.com .

Relevant information

http://www.puma.com