25/10-12   -   Pressemeddelelse

Puma launches special edition ducati football boot

Italian Motorcycling Sophistication Offers Superb Synergy of Speed

PUMA today introduced a new special edition football boot in collaboration with its long-term Motorsport partner Ducati. The evoSPEED 1 SL Ducati is a performance football boot visually encompassing the rich heritage of the Italian motorcycle manufacturer, while incorporating the technology and innovation of the PUMA SPEED product range.

The evoSPEED 1 SL Ducati is designed to help players achieve top speed and enhance their manoeuvrability like previous evoSPEED boots launched this year. For this special edition an extra light weight synthetic upper has been used and clocking in at only 158 grams on the scale, this boot fully deserves the tag super light (SL). In acknowledgement of Ducati's famous colours, the evoSPEED 1 SL Ducati is designed in red with white Formstrips on the sides. The boot features a Ducati wording on the upper and an additional Ducati shield on the heel.

The super light Pebax outsole provides stability and support, whilst a carbon fibre insert in the midfoot area minimises weight and maximises its flexibility and reactivity. The evoSPEED 1 SL Ducati features the unique PUMA AptoLast which provides an industry leading fit and mimics the natural shape of the foot.

"PUMA and Ducati are both strong and emotive brands with a lot of history of innovation and technology, which makes this product collaboration a great initiative," commented Terence Parris, Head of International Marketing Teamsport at PUMA. "As Ducati has such a strong association with speed, the brand is a perfect partner for our successful SPEED silo in the football category. We are really excited to enhance the partnership with Ducati by creating a product that offers such synergy."

The evoSPEED 1 SL Ducati will only be available in Denmark (unisport.dk), Sweden, UK and USA, sold at selected retail partners.

For more information please visit puma.com/football and add PUMA Football and PUMA Motorsport on Facebook.

PUMA

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

Ducati Motor Holding S.p.S- An Audi Group Company

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by "Desmodromic" performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. These authentic icons of "made in Italy" are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers' and Riders' titles in 2007.

Relevant information

www.puma.com