06/02-07   -   Pressemeddelelse

Leading Retail Chain chooses TrueView People Counter™

ICA, the leading Scandinavian retail chain, chooses TrueView People Counter™ from Cognimatics for measuring visitor flow in shops. The product is a fully automatic and extremely easy to use.

Using cameras equipped with Cognimatics´ ground breaking and patent pending technology for image understanding, it offers cost efficient access to exact data about the traffic in shops. To have precise knowledge about how people move around in a shop is crucial when designing a new layout for optimizing the shop´s performance.

TrueView People Counter™ for measuring visitor flow is a highly scalable and modular system. It is easy to install, expand and use. The system contains the powerful reporting package, TrueView Report™ for analyzing visitor traffic in the shop.

The system is built on having autonomous counter units spread across the shop, each unit consisting of two cameras and a processing unit loaded with Cognimatics´ software. The image processing is done on each unit separately and the result is downloaded from the system via WiFi making it very easy to use.

Being modular and scalable, it is also easy to reconfigure the system by adding or subtracting counter units and placing the units in new positions to measure flow in other areas of the shop. The cameras are mounted near the ceiling facing straight down for best performance.

- We are very happy to have ICA as a customer and partner and we expect a lot from our cooperation, says Rikard Berthilsson CEO of Cognimatics AB. The system is a so called "no image imaging system" meaning that it uses the camera only as a sensor and that no images leave the system or are stored in the system. The design prevents the system from violating your integrity, which can otherwise be the case when installing surveillance cameras in public areas, he continues.

Cognimatics is an innovative incubator member of Ideon Innovation in Lund.

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ABOUT COGNIMATICS

Cognimatics, the leader in Cognitive Vision, is dedicated to providing efficient and innovative products within its two business segments - Mobile Communications and Intelligent Surveillance.

Founded in 2003, Cognimatics is a company with its roots at the Centre for Mathematical Sciences, Lund University, Sweden. Behind the company is a group of world leading researchers from the research fields of Computer Vision and Cognitive Vision. More than 50% of the company´s research and development staff are PhD´s, known internationally for their research in the field of cognitive vision.

More information can be found at www.cognimatics.com.

ABOUT IDEON INNOVATION

Ideon Innovation strives to become the best business incubator in Europe. We aid entrepreneurs with active management support and financial, technical and commercial networks. Furthermore we offer a creative environment and office services that will help our companies focus on growing. Ideon Innovation’s goal is to create a minimum of fifteen innovative and self-going companies each year.

More information can be found at www.ideoninnovation.se