11/02-15   -   Pressemeddelelse

BabyBjörn chooses Perfion Product Information Management PIM to enable their business strategy

Babybjörn, the Swedish manufacturer and reseller of quality equipment for small children, evaluated all the leading Product Information Management PIM solutions in Scandinavia before choosing Perfion as the perfect match. Perfion's complete integration into Microsoft Dynamics AX was one of the decisive parameters.

Babybjörn is now ensuring its continued success by letting the Perfion PIM solution manage all product information henceforward.

OPTIMIZED PRODUCT INFORMATION MANAGEMENT IS CRUCIAL

The conscious consumers of today wish to know every detail of a product before they purchase. Consequently, BabyBjörn retailers worldwide must make more and more product information available.
The retailer's increased demand for enhanced product data has created a lot of manual work at BabyBjörn and the company needed to automate and optimize their Product Information Management.

A PIM HANDLING ALL LANGUAGES, INCLUDING RUSSIAN, JAPANESE, CHINESE, AND KOREAN

After being introduced to the Perfion Product Information Management PIM solution by Perfion's Swedish partner Capo AB, Babybjörn decided for Perfion to be their "one source of truth" for product information in more than 50 countries and around 30 different languages, including Russian, Japanese, Chinese, and Korean.

Using the Perfion PIM system Babybjörn can immediately implement a much better data quality and optimize the collaboration among their different departments and locations.

PERFECT PRODUCT INFORMATION FOR MULTIPLE CHANNELS

Perfion PIM will furthermore empower Babybjörn's distribution of product data to multiple sales and marketing channels like Retailers, Stores and eCommerce such as Amazon, CDON etc.

Babybjörn's complete business strategy will consequently be enabled through the Product Information Management PIM solution.

MORE ABOUT BABYBJÖRN

Babybjörn is a Swedish family-owned business started in 1961. Their business concept is to make day-to-day life easier for parents of small children by developing safe and innovative baby carriers, bouncers, travel cribs, cradles, potty chairs, high chairs and kitchen products of the highest quality for children up to three years old.

Babybjörn's products are found all around the world, in over 50 countries.