24/01-06   -   Press releases

Your new virtual friend Spleak is ready to chat on MSN Messenger

A new alliance between MSN and Morten Lund company IMT Labs makes it easier and more entertaining than ever to chat with Spleak, the AI based chatbot.

COPENHAGEN, Denmark, –January 24, 2006 – IMT Labs, a company founded by Danish serial entrepreneur and business genius Morten Lund, announced today a new relationship with Microsoft Corp. that will allow MSN Messenger users to add IMT Labs’ chatbot, named Spleak, to their list of MSN Messenger contacts and start chatting with Spleak immediately. Users will be able to enjoy free and instant access to the extensive and entertaining Spleak character, without having to download or install any applications.

IMT Labs has spent the month of December 2005 testing the Spleak chatbot on its new platform, and results have been impressive. Although no public announcements have been made, more than 350,000 internet users have already added Spleak to their MSN Messenger contacts, resulting in an average of more than 45 minutes chatting with her.

“We are very excited about this new agreement," said Nicolaj Reffstrup, chief executive officer and co-founder of IMT Labs. “It is extremely easy to chat with Spleak just by adding her e-mail address to MSN Messenger. I am confident that she will get thousands of new friends in the future."

He adds that Spleak’s main audience are teens looking to have fun and be entertained online, and that is exactly what Spleak is all about, says Reffstrup. He now looks forward to developing the chatbot even further with new and exciting features that appeal to the picky teen audience.

Spleak – your best virtual friend
What exactly is Spleak then? The question is rather, who is Spleak? Spleak is a 20 year-old virtual girl, born in France and now living in New York. She attends international studies at a university and works in a coffee shop in her spare time.

The general idea of Spleak is to provide a human-like chatbot which is able to communicate in a natural language like “real" people – and like any real person, Spleak has a life and a personality.

She is available for chat on MSN Messenger every day around the clock, always ready to cheer you up, play a game, read your horoscope, teach you English, deliver the news and weather forecasts, and many, many other things. Her knowledge is close to unlimited - you can ask her almost anything and she will provide an answer.

How do you add Spleak?
You can chat with Spleak yourself by adding the e mail address spleak@hotmail.com to your MSN Messenger contacts, or visit her website at http://www.spleak.com

About IMT Labs IMT Labs (Intelligent Messaging Technology Labs) is a global innovator in communication technologies and concepts, developing and building highly sophisticated chatbots for MSN Messenger.

IMT Labs was founded in 2004 by Morten Lund and Nicolaj Reffstrup.

For more information, please visit http://www.imtlabs.com and http://www.spleak.com.

About Morten Lund
Morten Lund is the neo-classical serial entrepreneur, having founded or invested in more than 30 high profile tech start-ups including VoIP star Skype (recently sold to eBay), anti-virus consumer brand Bullguard, Scandinavian web agency NeoIdeo (sold to Leo Burnett), and high performing
Chinese browser Maxthon (47M downloads).Press photos and artwork is located on http://www.spleak.com/press/

Media contacts
Nicolaj Reffstrup
IMT Labs A/S
+45.46.966.400

Morten Hessellund
IMT Labs A/S
+45.46.966.400

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