05/12-06   -   Press releases

Avanquest UK appoints new Apple Business Development Manager to lead expansion into the Macintosh market.

Avanquest UK, a leading developer and publisher of business and consumer software for the PC market worldwide has appointed Sarah Atter as Apple Business Development Manager to grow Avanquest Software in the Apple Macintosh market.

A graduate of Business Information Systems, Sarah is fluent with both PCs and Macs on multiple platforms and has worked in the IT and Software industry for over a decade. Sarah has been employed by Avanquest for the past three years, starting in the technical support arena and progressing to PR and product management roles. As Apple Business Development Manager, Sarah will focus on driving new business for Avanquest, expanding the Macintosh product section and setting a wider technology direction for the future.

Avanquest currently publish a range of Macintosh products from CAD based applications to clip-art products and language learning programs. Avanquest is also UK publisher and distributor for Parallels Desktop for Mac, the award winning virtualisation solution for Intel Based Macs.

Jon Silvera, Managing Director of Avanquest UK Consumer Division commented “With a continually growing demand for Macintosh products we needed to strengthen our operations in this market. We believe Sarah’s experience within the Apple arena will prove invaluable for driving this new business. We hope to grow this area of our operations extensively to provide corporate and home users, both Mac and PC, with our range of leading software products."

Sarah Atter added “I am delighted to assume this new role at such an exciting time within the software industry. I have seen the interest in our Macintosh software products increase tremendously over the past year and I hope to use this opportunity to drive and expand Avanquest’s position in Mac software market".

About Avanquest UK:
Avanquest UK is part of Avanquest Software, a global developer and leading publisher of best-selling personal and professional software designed for PC maintenance and security, office productivity, communications and mobility worldwide. Headquartered in France, with operating units, subsidiaries and offices located in United States, France, Germany, Great Britain, Italy, Spain, Japan, China and Korea, Avanquest Software products are marketed in over 100 countries, through e-commerce, OEM partnerships and IT resellers. Founded in 1984 as BVRP Software and listed since December 1996 on Euronext (ISIN FR0004026714), Avanquest Software forms part of the Eurolist, NextEconomy segment and SBF 250 index. In 2005, Avanquest Software posted record financial results, with revenue of €70.6M ($90.6M) and net income of €6.9M ($8.8M). Additional information on Avanquest Software is available at http://www.avanquest.com.