22/05-07   -   Press releases

Melbourne IT Corporate Brand Services cements its position as #1 in the Scandinavian market

Launches new office in Copenhagen to support growing Danish client base

Melbourne IT Corporate Brand Services (CBS), a leading global provider of online brand management and protection services, today announced it had expanded its Scandinavian presence by opening a new office in Copenhagen, Denmark.

Anders Eriksson, Melbourne IT CBS’s CEO, said “Melbourne IT CBS already leads the corporate brand management market in Scandinavia. The launch into Denmark illustrates our commitment to this strategically important market as well as our growing Danish customer base. Having been in Scandinavia for more than 10 years and with a team of highly skilled staff working with some of the region’s most high profile companies, we feel it is the right time for Melbourne IT CBS to establish a physical presence in Denmark."

“The complexity of managing, monitoring and protecting a company’s brand assets on the internet is escalating. Scandinavian companies are increasingly realising that their online brand assets need to be professionally managed and protected by a trusted provider such as Melbourne IT CBS. Our goal is to provide an experienced local presence to help Danish companies better manage and protect their online brands whilst generating a positive return on their investment from their Internet activities," Mr Eriksson said.

“We already work with leading Danish companies such as the LEGO Group, an iconic global brand, and we see great value in opening the Copenhagen office with an experienced, dedicated local team. Melbourne IT CBS is firmly committed to its strategy of providing global solutions with local delivery. We boast an extensive product range, supported by world class systems and personalised service."

The opening of the Copenhagen office represents Melbourne IT CBS’s 9th office in the world complementing the company’s existing offices in Amsterdam, London, Madrid, Melbourne, Paris, San Francisco, Stockholm and Wellington.

“We are firmly committed to the strategy of a global network of offices with highly trained staff delivering local, personalised service to companies in their specific markets. This is a vital ingredient of our strategy for working with global companies because the nature of our business means we have to be in touch with local issues and manage the cultural and economic nuances that a service provider can only really be in touch with on the ground," Mr Eriksson said.

To officially launch its Danish operations Melbourne IT CBS will be hosting a seminar entitled ‘The Business of Online Brand Management’ on Thursday 28th June to be held at The Danish Architecture Centre. The seminar will highlight the emerging trends and threats in managing brands on the Internet and will feature some of Scandinavia’s leading companies. Details of the seminar will be available on www.melbourneitcbs.dk

Mr Eriksson concluded “Our focus is on client service and helping companies in the biggest marketplace of all – the Internet. The future for Melbourne IT CBS in Denmark is very exciting."

About Melbourne IT Corporate Brand Services
Melbourne IT CBS helps companies and government organisations worldwide manage and protect their brands online by delivering industry leading services and systems in the areas of corporate domain management, online brand surveillance, dispute resolution and web traffic services.
www.melbourneitcbs.dk

About Melbourne IT
Melbourne IT Limited (ASX:MLB) is a world leader in the supply of domain name registration and other online solutions with a strong commitment to the delivery of high value internet services and web-based solutions to organisations of all sizes across the globe. Melbourne IT was listed on the Australian Stock Exchange in 1999 and has a network of offices in locations across the world.
www.melbourneit.com