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06/07-07   -   Press releases

Highly Ambitious Danish Online Marketing Company Acquires UK-Based Guava Ltd., one of the largest online marketing companies in Scandinavia has acquired UK-based Guava Ltd. A/S which focuses primarily on Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is quoted on First North under Copenhagen Stock Exchange OMX.

In a market with giants like Google, Yahoo and Microsoft dominating the headlines of online marketing globally, Danish A/S is about to create a strong niche for its own Search Engine Marketing business. It is’s intention to become Northern Europe’s leading player in the field of online marketing, an objective that has planned to achieve through acquisitions, internal growth, highly-qualified employees and technological developments.
With its acquisition of UK-based Guava Ltd., has now taken a decisive step toward achieving this goal.

Acquisition of Guava Ltd.:
Guava is one of the largest and most well-respected search engine marketing and web development companies in the UK. Guava specialise in the field of Search Engine Marketing (PPC), Search Engine Optimisation (SEO) and web development providing services to a wide range of large companies both in the UK market and internationally, including ebookers, BT, Travelbag, WHSmith, STA Travel and others.

Guava Ltd. is a perfect fit with’s aggressive business development strategy.
“It is our plan to become Northern Europe’s market leader in the field of online marketing and we are going to achieve this objective through acquisitions and internal growth" says Brian Mertz Pedersen, the CEO of

“Through the acquisition of Guava, one of the largest and most well-respected search engine marketing companies in the UK , acquires some of the most qualified search engine marketing employees available. We are delighted that the transaction has completed which will ensure will be among the market leaders in one of Europe’s most mature markets", continues Brian Mertz Pedersen.

Guava Ltd. was established in 1998 and now has 20 employees. Graeme Radford, Guava’s present Managing Director and co-founder, continues as the Country Manager and UK CEO.

“I am excited about becoming part of as it is clearly a rapidly expanding company with excellent knowledge of search engine marketing within the European market place. I am looking forward to strengthening and expanding’s position within the UK" says Graeme Radford.

Other acquisitions in sight:
The acquisition of Guava Ltd. is only the first in a range of acquisitions which expects to complete in the coming year. It is the intention of to make additional acquisitions, within Germany and the UK to further strengthen’s position within these markets. has in the last year acquired 6 businesses in Denmark and Sweden.

Om A/S is Scandinavia’s leading and most rapidly growing Agency in the field of online marketing. specialises in online marketing, including SEM (Search Engine Marketing) and SEO (Search Engine Optimisation), and has more than 3,000 customers throughout Scandinavia. The customer portfolio covers some of Scandinavia’s leading companies, such as International Health Insurance, Novasol, Danware, Viasat, Oracle, Toyota and others.

In May 2006, the company was first quoted on First North under Copenhagen Stock Exchange OMX. Since being quoted, the company’s shares have increased by approx. 90%. is planning to apply for admission to official listing on the Copenhagen Stock Exchange OMX during 2007/2008.
Headquartered in Copenhagen, Denmark, has offices in Denmark, Sweden and England.

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Company A/S
Sankt Gjertruds Straede 10
DK-1129 Copenhagen , England


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