Wenger Corp. boosts marketing efforts and sales force
Wenger Corp., owner of GO, the unique beverage served in tubes, last week announced that in preparation for another year of even higher demand for its tube drinks it will massively expand marketing and sales capacities.
Managing director Gustav Wenger: "We do receive about 50 inquiries regarding GO every week from all over the world, including places as far as Nigeria, Colombia or Korea. Many of these inquiries come from customers that live in countries where we do not have an importing partner yet. Therefore it is our main goal in 2008 to launch GO in those countries. Our customers are waiting for GO!"
Continuous coverage of the eye-catching tubes by media all over the world in connection with the world wide connectivity of the Internet can be considered the main reason for this frenzy. To meet this demand Wenger Corp. is currently optimizing its sales force. This will include defining the sales process in a more detailed and formal way to allow for even more efficient processing of inquiries.
This year GO was launched in Australia and Israel. The year before, in 2006, Wenger Corp. was awarded the Austrian Export Award for outstanding success in exports by the Austrian Chamber of Commerce.
Mr. Wenger adds: "Of course in the beginning many people were concerned about such step but obviously the strategy to enter the highly competitive and rapidly changing beverage market has proven extremely successful for us. And that is only the beginning! So you better join the world of GO now. Go be a part of it!"