16/05-08   -   Press releases

Nero and Verbatim Announce Cooperation on External Hard Drives

Verbatim’s new 2.5-inch and 3.5-inch external hard drives to be bundled with Nero BackItUp 2 Essentials software

Nero, creator of liquid media technology, announced today that their new cooperation with Verbatim has resulted in the bundling of Nero BackItUp 2 Essentials software with the USB models of the latest generation of Verbatim Portable Hard Drives in 2.5-inch format, as well as the Verbatim Desktop Hard Drives in 3.5-inch format.

Nero BackItUp 2 Essentials lets you plan and conduct simple and efficient backups of individual files as well as entire hard drive and systems. The automatic backup function gives users the flexibility of assigning regular backups or backups for specific dates and times. As well, the data can be password protected against unwanted access. Nero BackItUp 2 Essentials compresses the secure data during transmission to ensure a complete and condensed data set.

“In Nero, we’ve found a partner highly proficient in developing backup software," said Kai Miroschnik, Business Unit Manager Multi Media & Peripherals, Verbatim EUMEA. “Nero BackItUp 2 Essentials is the ultimate data protection solution for home and professional users alike."

“As developers of high-quality external hard drives, Verbatim is an ideal partner for Nero," said Patrick Peeters, General Manager EMEA, Nero AG. “Nero BackItUp 2 Essentials perfectly complements the next generation of Verbatim’s 2.5-inch and 3.5-inch hard drives by offering users maximum efficiency in data protection."

The Verbatim devices combine modern design with the latest technology and are currently available in retail stores. For more information about Nero BackItUp 2 Essentials, visit www.nero.com.

About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology - from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray and HD DVD. Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards and External Hard Drives as well as a broad variety of computer Accessories.

Verbatim is a subsidiary of Mitsubishi Kagaku Media and benefits from the outstanding research and development department. With
these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim´s products, which have been the winners of numerous international comparative tests. The company is the European market leader for Optical Media. For more information, please visit www.verbatim-europe.com.

About Nero
Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device. The company provides consumers with the freedom to enjoy their audio and video content, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development.

More than 300 million units of Nero’s award-winning software solutions are used in the home, on the go, and professionally. Nero also provides strategic partners with applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices. Products are available globally through hardware manufacturers, international partners, retailers, and directly through the Nero Online Shop at www.nero.com. Headquartered in Karlsbad, Germany, Nero maintains regional offices in: Karlsbad, Germany; Glendale, Calif., USA; Yokohama, Japan; and Hangzhou, China.