30/09-08   -   Press releases

Nero Delivers on Vision for “Liquid" Content Creation and Distribution with Launch of Three New Products

Nero 9, Nero Move it, and Nero LiquidTV™ | TiVo® PC solutions highlight commitment to content “Liquidity" anytime, anywhere, on any device

Nero, creators of liquid media technology, today announced breakthrough new software offerings that will enable content to be easily created and distributed anytime, anywhere and on any device. Nero’s vision for liquid media debuts today via two new additions to its product portfolio: Nero Move it and Nero LiquidTV™ | TiVo® PC. In addition, Nero launches Nero 9, the latest version of the world-renowned digital media suite. All three solutions build on Nero’s established technology leadership and leverage the company’s commitment to platform neutrality and platform interoperability to truly enable the digital home and lifestyle.
Nero’s product offerings let users easily create, edit, transfer, share and enjoy their digital content from anywhere via the Web, their PC and portable devices. These new solutions make content liquidity a reality for non-technical consumers otherwise tethered to specific format types.
“People today are living increasingly digital lifestyles. They have an ever-growing number of digital photos, movies and music and want to be able to use this multimedia content at home and on-the-go. However, there are a staggering number of portable devices available, most with their own proprietary file formats. This has made it impossible to create an environment where content truly flows freely from device to device," said Michael Gartenberg, vice president of mobile strategy for Jupitermedia/mobiledevicestoday.com. “Imagine that you want to port your DVR content to your iPod or transfer your home videos to a PSP. Right now, this type of access to content is extremely difficult for the average consumer. They are looking for an easy way to streamline their creation of -- and access to -- content as a means of simplifying their digital lives."

The new Nero offerings are:

Nero Move it: Built for media lovers and consumers on-the-go, Nero Move it allows users to quickly and easily convert music, videos, and photos from one file format to another for use across a broad range of portable and mobile devices. More importantly, it empowers users to take control of their content libraries with only a very basic PC understanding required. Nero Move it automatically and intuitively transcodes files to the desired format without hassle, even when transferring directly from one device to another.

Nero LiquidTV™ | TiVo® PC: Working in close partnership with TiVo®, Nero has merged the TV and PC to give consumers the same TV experience on their PCs and portable devices that they enjoy in their living rooms. Nero LiquidTV | TiVo PC is TiVo content on any device, allowing users to share the TiVo experience throughout their digital home, as well as while on the road.

Nero 9: Building on Nero’s history of award-winning digital software solutions, Nero 9 offers the latest in cutting-edge, multimedia technology in the most user-friendly version available. Nero 9 gives consumers a virtual toolbox to easily create, edit, rip, copy, backup, and convert and share music, videos and photos within the connected digital home, on online communities or portable devices. Customized applications and enhanced capabilities for playback, audio and video editing, burning and sharing are just a few of the latest developments in Nero’s world-renowned suite.

In 2007, 31.6 million laptops and 1.15 billion mobile phones were sold worldwide, with North America and Western Europe accounting for about 30 percent of these sales. While away from their home or office, consumers want the ability to instantly access the digital content that is important to them. As the variety of devices that they purchase increases, so does the importance of quickly and easily transitioning content from one device to another and beyond. Nero fulfils this need with Nero Move it and Nero 9.

“While many organizations have touted the concept of the digital home, where the PC and the TV are merged and content flows freely from device-to-device, we are the only ones able to make this concept a reality," said Udo Eberlein, CEO of Nero AG. “Nero has built its reputation on a commitment to platform-neutral, standards-based development of solutions that solve consumers’ digital media needs. With Nero LiquidTV | TiVo PC, Nero 9 and Nero Move it, we are not asking consumers to lock themselves into Nero products, we’re freeing them to do more with the content that they already have, across the wide range of devices that they enjoy using. Nero is making Liquid Media creation and distribution a reality."

Both Nero 9 and Nero Move it are currently available worldwide at participating retailers and online at www.nero.com. Nero LiquidTV | TiVo PC will be available on October 15, 2008 in the U.S., Canada and Mexico. Please visit www.nero.com for additional information.

About Nero
Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device. The company provides consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development. More than 300 million units of Nero’s award-winning software solutions are used in the home, on the go, and professionally. Nero also provides strategic partners with applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices. Products are available globally through hardware manufacturers, international partners, retailers, and directly through the Nero Online Shop at www.nero.com.

Headquartered in Karlsbad, Germany, Nero maintains regional offices in: Karlsbad, Germany; Glendale, Calif., USA; Yokohama, Japan; and development centers in Karlsbad, Germany and Hangzhou, China.