11/03-09   -   Press releases

Freedom Direct 2.0 is launched, feature rich new website

Freedom Direct Holidays are pleased to launch their new website, fully redesigned and redeveloped. The cutting edge new holiday website is optimised to improve the whole user experience and customer journey. Freedomdirect.co.uk now looks and functions better than ever.

After 2 years with the familiar red and yellow colour scheme, freedomdirect.co.uk is back and better than ever with a smart new look, as implemented by Freedom Direct´s in-house web design and development team. Launched excitedly just in time for the upcoming Summer booking frenzy to help customers easily and enjoyably find and book their perfect holiday. Despite the widespread industry downturn due to the credit crunch, Freedom Direct has gone from strength to strength with the Canary Islands, Balearics and Turkey proving especially popular with customers in Summer ´08.

Martin Jones, Chief Travel Web Dude said “Having used a third party Dynamic Packaging site for the previous three years, we felt that the limitations of the technology available and the inability to have any form of unique offering was increasingly detrimental to our business."

The desire to move forward as an online ´brand´ rather than simply an online ´outlet´ means crisper edges, cooler colours, improved functionality and consistency across the websites entire marketing strategy.

About Freedom Direct Holidays

Freedom Direct Holidays Ltd is based in Newcastle upon Tyne and the company has a network of holiday bookings specialists across the UK and Europe.

Freedom Direct Holidays has been trading for over twelve years and as a booking agent for a range of approved suppliers of holiday accommodation and flights and other related products.

Freedom Direct Holidays is a fully bonded member of the Association of British Travel Agent (ABTA) and their suppliers are covered by ATOL licenses.

Media Contacts
John Cave, Natasha Bozym, Sean Gerrie
Tel: 0191 216 5511
Email: pr@freedomdirect.co.uk