30/04-09   -   Press releases

Successful CRM implementation enhances customer retention, says DMC Software

It is a well known fact that retaining existing clients is a more cost effective way of generating business, in comparison with client acquisition strategies. Therefore in the current economic climate, as businesses look at reducing expenditure, it is fundamental that attentions are focused on keeping existing clients. By providing existing clients with outstanding service, meeting their ever changing needs, customer loyalty will improve resulting in repeat business purchases and positive referrals.

Customer Relationship Management (CRM) software is designed to facilitate strong client relationships and customer loyalty by providing businesses with the tools to improve customer service levels. A successfully implemented CRM solution allows a business to update customer information, schedule regular communications and better utilise available resources. Having a single location where customer data resides allows each user to have the same view of a client’s history, enabling a quicker response to changing customer needs and requirements.

Neil Slater, professional services manager at DMC Software Solutions, a leading Sage and Microsoft CRM solution provider, explicates, “We are currently in the thick of a recession and the best way for companies to keep afloat and reduce expenditure is to focus efforts on retaining business and not acquiring it. CRM is an essential tool for any business regardless of size because it enables you to know your customers businesses, based on this information you can recommend the right products and services to help them to grow. By providing customers with sound advice and good products they will return to you when their needs change, or they need further support down the line."

CRM Software is quickly becoming the essential business tool with industry experts proclaiming CRM is ‘an imperative not an option during the downturn’. However, there are many CRM solutions and deployment options to choose from. The Sage CRM solution and Microsoft Dynamics CRM solutions are well established names in the world of CRM providing different ranges to suit different business needs and budgets. Sage CRM products include ACT! by Sage, Sage CRM and SalesLogix.

CRM is quickly becoming more accessible to businesses at the small end of the spectrum with the introduction of Software as a Service (SaaS.) SaaS is a cost effective solution engineered specifically to provide small and medium sized businesses with full access to CRM software, updates, maintenance and technical support for a small monthly fee. Both ACT! SaaS and Microsoft Dynamics Sofware as a Service (SaaS) offer businesses comprehensive CRM functionality at the fraction of the cost and demands of a traditional on-premise solution.