12/06-09   -   Press releases

Research and Markets: The Latest Personal Hygiene Global Industry Guide is Available Today

Research and Markets (http://www.researchandmarkets.com/research/ca2fff/personal_hygiene) has announced the addition of the "Personal Hygiene: Global Industry Almanac" report to their offering.

The Personal Hygiene: Extended Global Industry Guide is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry´s prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry

Highlights

* The global personal hygiene market grew by 2.8% in 2007 to reach a value of $26.4 billion.
* In 2012, the global personal hygiene market is forecast to have a value of $30.3 billion, an increase of 14.7% since 2007.
* The global personal hygiene market grew by 2% in 2007 to reach a volume of 15.3 billion units.
* In 2012, the global personal hygiene market is forecast to have a volume of 16.9 billion units, an increase of 10.6% since 2007.
* Deodorants generate 37.5% of the global personal hygiene markets value.
* Europe accounts for 42.8% of the global personal hygiene markets value.
* Procter & Gamble Company accounts for 24.6% share of the global personal hygiene markets value.
* Supermarkets / hypermarkets are the dominant distribution channel, with 45.4% of the markets value being distributed through this channel.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

Key Topics Covered:

INTRODUCTION

* What is this report about?
* Who is the target reader?
* How to use this report
* Definitions

GLOBAL PERSONAL HYGIENE

* Market Overview
* Market Value
* Market Volume
* Market Segmentation I
* Market Segmentation II
* Market Share
* Five Forces Analysis
* Leading Companies
* Distribution
* Market Forecasts

APPENDIX

* Data Research Methodology

For more information visit http://www.researchandmarkets.com/research/ca2fff/personal_hygiene

Source: Datamonitor