20/07-09   -   Press releases

london College of Fashion gets Interactive

London College of Fashion lets the world interact with their latest collection via the Schway app on social media.

The London College of Fashion BA (Hons) Fashion Design and Realisation graduates have been pioneering the realisation of their designs in the digital world. This opportunity is offered by Schway the new online fashion application that allows users to mix and match outfits virtually from a growing array of retailers and facilitate purchase on the retailers’ sites.

“Schway provided the students with an excellent online platform to showcase their talent. With the online fashion sales growth far exceeding that of the traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces our students have created" says Dr Julia Wolny, Course Leader at LCF and online fashion marketing expert.

The collection is live on the London College of Fashion website today and is also available alongside high street collections on Facebook.

Eamonn Clarke, Managing Director of Schway has said “The Schway way means that anyone can get close and personal to the designers’ latest creations and interact with them – something that, in the past, would have been the preserve of a chosen few attending the show".

The photography for the launch is being sponsored by Fashshot and footwear has been kindly provided by Office.

The online showcase will be live until 30 September, but the collaboration between Schway and LCF is set to continue. The next project will involve the whole Part Time portfolio of courses, including Fashion Business and Fashion Media, showcasing a sustainable collection developed as part of a DEFRA initiative.

Links:

LCF site:
http://www.fashion.arts.ac.uk/showcase/part-time/

Commercial version on women’s portal: http://www.sofeminine.co.uk/fashion/virtual-dressing-schway/

Facebook app:
http://apps.facebook.com/schway_fashion/

Home:
http://www.schway.net