10/08-09   -   Press releases

Clash-Media wins Student Recruitment Campaign from The Open University

Clash-Media, the global Lead Generation specialist, has announced a major new account win from The Open University, the UK´s leading distance learning institution. In a drive to recruit more candidates into Health and Social Care-related degrees and courses, The Open University will use Clash-Media´s bespoke and targeted Digital Marketing campaigns to reach out to a wide audience and generate over 4,000 new high quality leads. The Open University currently has over 50 Health and Social Care-related courses including: Social Work, Paramedic Sciences and Working with Young People, and this latest campaign will allow it to target individuals with a direct interest in progressing a career within this sector.

Recent BBC reports into record numbers of people applying for a university place in 2009 and the subsequent threat of applicants being turned away, will open up further interest in The Open University. Clash-Media already has extensive experience in using its online marketing techniques to recruit individuals for new positions having worked with many leading voluntary work organisations and Computeach, an IT career training course. In addition, Clash-Media US has a dedicated website, USHigherLearning.com, which assists people in finding new careers through further education. Clash-Media will use this recruitment knowledge to match potential Health and Social Care course candidates with The Open University.

Kevin Rice, UK Managing Director, Clash-Media: "Daily news reports about job cuts and redundancies are making young people really consider the best higher education route to take. People are now looking towards the more stable industries, such as healthcare, as a real option for long-term career development. With our Online Lead Generation campaigns, we ensure that all leads are put through our strict quality processes to ensure that only the relevant ones are passed on. The initial brief was to provide over 4,000 new and relevant potential candidates for The Open University and the beauty of Online Lead Generation means that we are able to do so quickly – which can then result in rapid personal follow up – increasing the chance of conversion.

"Marketing managers are continuously looking for new marketing tools that can be re-used for a variety of marketing briefs and projects. We are finding that because our Proactive Online Lead Generation is extremely measurable, clients can pay on a cost-per-lead basis, which is really proving to be a key strategy in the current tough climate. Data investment is a big commitment, especially for the education sector where budgets are constantly being reduced – so the fact that we are working with The Open University is a real testament to the flexibility of our offering," Kevin Rice concluded.

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers´ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-international.com

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com