23/09-09   -   Press releases

Better Movies, Happier Viewers – Make Video Easily With MAGIX

While camcorder sales are on the rise, make video recordings by average users shows no increase. Most users do not make video compilations using their own recordings. According to the statistical site statista.com,when asked about what do they use their computers for, only nine percent of PC users responded with "video editing." "There is a clear majority of users, who simply hook up their camcorders to the TV and show their audience raw, uncut material," says Sven Kardelke, the Senior Product Manager for video. "Upon researching possible reasons for this trend, two answers became clear from our questionnaires: Firstly, video editing software is perceived as being too complicated by users and secondly it is seen to be very time consuming."

It therefore became apparent that the topic of video editing must be approached from a completely different angle. What all video enthusiasts share in common is the desire to present self-recorded material in its best form. What is lacking is the desire to transfer the material to the computer and create something presentable out of it. This is exactly where the new video creation software MAGIX Video easy comes in.

MAGIX Video easy: Make video easily

The multimedia specialist MAGIX presents its new Video easy software as "probably the world´s easiest video editing program." The program purposefully concentrates on the most important tasks. During development it was important to help users overcome their fears and clear obstacles out of the way. Without any detours or distractions, the software achieves your required goal. However Video easy still inludes elegant user navigation and the latest technologies: MAGIX Video easy accepts AVCHD camcorder videos without a glitch. This program comes not only with eye-catching menu templates for DVDs, but also with the function for publishing directly on YouTube. "The message that came out of the survey of those who don´t edit video was very clear: Simple and fast operation instead of countless functions. All in all, the most important feature of Video easy its is especially easy operation," says Sven Kardelke. With MAGIX Video easy, to make video is to have better home movies as well as happier viewers.