12/10-09   -   Press releases

Increase understanding and thereby profitability!

STOCKHOLM, SWEDEN (October 12, 2009)

Knowledge is power! If expected to make correct decisions, you have to have correct information. With Astrada4 Express Powered by Oracle, for the first time, there is an easily executed, integrated solution for obtaining continual and accurate profitability data per customer and product. A complex business situation with complex variables need no longer mean that the process of obtaining accurate and reliable information for making decisions also must be complicated. Easy access to accurate information allows decision makers a less stressful but more successful decision process on both strategic and operational levels.

One of the keys to making correct decisions is to know how profitable different customers and/or products actually are and understand why. In the increasingly complex business world, with large overhead, it is no longer justified to look at the direct cost, and then a flat scale to allocate all other costs. Now it is essential to truly understand the factors that actually affect profitability in all areas of the company.

Today Astrada AB, a member of the Oracle PartnerNetwork, is launching Astrada4 Express, a complete solution for cost-benefit analysis that simplifies continuous monitoring of cost and profitability by product, customer or sales channel. Astrada4 Express is based on Oracle´s scalable and flexible database foundation and uses Oracle BI for the graphical results publication. In the heart of the solution sits Astrada4, the engine which creates the logic and cost allocations. Through this unique collaboration, users receive the best of both worlds. Oracle contributes a solid database foundation with a flexible and effortless business intelligence user interface and Astrada, based on its long experience, provides the means for profitability analysis. It is quick and easy to implement Astrada4 Express since the solution is delivered with basic database structure templates and a number of standard reports that can be modified and supplemented as needed.

Astrada software for cost-benefit analysis has been on the market for many years and proven valuable and beneficial, regardless of business industry, time and time again. Astrada4 Express is fully compatible with the market’s existing ERP systems, as well as other source systems.

“We are proud to work with Oracle technology, combining Oracle´s easy to use and powerful BI tool with Astrada’s underlying analysis and calculations, ensuring that vital cost and profitability information now becomes easily available for both operational and strategic decision makers." says Erik Säfsten, CEO, Astrada

The Astrada4 Express package includes:
• Astrada4
• Oracle Business Intelligence Standard Edition One (Basic package)
• Oracle Business Intelligence Enterprise Edition (Plus package)

Astrada4 Express is a complete software solution that contains all the programs and licenses necessary for use from small businesses with a few users to large enterprises. The basic package is recommended for companies with between 5-50 users while the plus package is available for businesses with more than 50 users.

For more information about Astrada4 Express, visit www.astrada.se or contact
Erik Säfsten, CEO for Astrada AB, at +46 8 410 482 23 or erik.safsten@astrada.se



About Astrada
Astrada helps successful businesses understand and monitor profitability in all relevant dimensions, such as product, customer and sales channel. Over the last 15 years, Astrada experts have supported a number of clients and industries in developing and implementing a profitability analysis model that supports their specific organisation’s needs – putting the resulting profitability information at the organisation’s hands.

About the Oracle PartnerNetwork
Oracle PartnerNetwork is a global business network of more than 21,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle´s premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today´s global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle´s position as the world´s largest business software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels. http://oraclepartnernetwork.oracle.com.

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