23/10-09   -   Press releases

LOYALTY FACTORY, provider of automotive CRM consultancy and software, wins major award for its growth and innovative technology

LOYALTY FACTORY, one of Europe´s youngest CRM consultancies and software providers in the automotive industry, achieved a 3rd place in one of the most prestigious awards, ranking Germany’s 50 fastest growing technology companies.

The Deloitte Technology Fast 50, one of Europe´s foremost technology award programmes, is a ranking of Europe´s 50 fastest-growing technology companies based on percentage growth over five years. The Fast 50 programme honours business growth, technological innovation and entrepreneurial spirit. The Technology Fast 50 is part of a national and international programme run by Deloitte. LOYALTY FACTORY had been selected as qualifying entrant of the German Fast 50 programme.

LOYALTY FACTORY today, announced that it received a 3rd place in the 2009 Deloitte Technology Fast 50 Award Programme in the “Rising Stars" category at the Awards Ceremony in Hamburg 21st October 2009. The exclusive invitation-only event, open to all German Fast 50 nominees, was hosted at The Curiohaus in Hamburg.

"We are honored to receive this prestigious award for being one of Germany’s fastest growing technology companies" said Jakob Knudsen, Operations Director, LOYALTY FACTORY. "We recognized the significant opportunities within the automotive industry. Our EASY2CLICK software enables fast and effective collaboration between manufacturers, importers and retailers.

EASY2CLICK covers the entire end-to-end customer lifecycle, and manages the customer experience at the manufacturers and the retailers all the way from being a prospect or lead to becoming a customer to stimulating repurchase. Collaboration opportunities between retailers and manufacturers are key for success in the automotive industry.

"We highly value such independent acknowledgement of our business achievements. LOYALTY FACTORY has demonstrated its deep insight in this field through numerous cooporations with leading companies in the automotive industry," commented Michael W. Thiede, LOYALTY FACTORY Managing Director.

In addition, LOYALTY FACTORY announced plans to significantly expand its CRM activities into other industries with additional resources and the launch of a new consultancy center to meet demand from new businesses.

"The automotive industry´s acceptance of EASY2CLICK and the positive feedback we´re getting from other industries is an indication that LOYALTY FACTORY with EASY2CLICK is positioned for even greater accomplishments." Added Mikael Moeslund, Sales Director LOYALTY FACTORY, "The nomination and award we´ve won are a testament that EASY2CLICK is a standout product in the CRM software market."

About LOYALTY FACTORY
LOYALTY FACTORY was founded in autumn of 2001. Its business idea was to develop CRM software targeted at the automotive industry. Rather than sourcing out the application development, it preferred to develop and tailor the solution itself so as to make sure that the development is guided by lean principles and ensure a high level of end-user acceptance.

Both the CRM software and the range of professional services soon became a success. Today, there are more than 5.000 users of the EASY2CLICK software in Europe. Thanks to the combined efforts of its employees, LOYALTY FACTORY is now working with some of the most respected brands in the world, among others Toyota, Volkswagen, Audi, SEAT, BMW, Lexus, Porsche and Mercedes-Benz. And already now contracts with other brands have been signed for new projects in 2010.

Facts about LOYALTY FACTORY:
- Headquarters in Cologne with financial and general administration in Chemnitz , Germany
- Represented in the Scandinavian region with a subsidiary company in Aarhus, Denmark
- The growth in turnover have over the 5 years since 2004 been close to 4000%
- Further turnover growth is expected at two digit percentage level for 2009 and 2010

- Development in turnover over the last 5 years: (please refer to the attached graph)