16/11-09   -   Press releases

Clash-Media appoints Internet Marketing specialist Derek Anderson as UK Sales Director

* Former UK Managing Director at eSearchVision will head up UK Sales Team to consolidate international growth
* Will put in place new, targeted sales strategy and spearhead drive into retail sector
* For a high resolution image, please click here

Clash-Media, the Global Lead Generation specialist, has appointed a new UK Sales Director to drive growth across the UK and consolidate Clash-Media´s international position. Derek Anderson will head-up the UK Sales Team and put in place a new, target-driven sales strategy that will allow the company to further penetrate its target markets – leveraging both direct and agency relationships. Clash-Media has experienced significant UK and international development since its launch in 2006 and is preparing for additional growth in 2010.

Derek Anderson has held senior management roles at leading global technology and Internet Marketing companies including eSearchVision, where he was UK Managing Director. While at the company, Derek doubled the UK team and increased revenue through new business and by evaluating multi-channel advertising strategies for existing clients. Prior to joining eSearchVision, he was a Senior Consultant at Oracle, responsible for the management of several complex ERP implementations for projects including British Telecom and the NHS. Derek has also held key technology focused roles at Accenture in Atlanta, USA.

Kevin Rice, UK Managing Director, Clash-Media: "Not only has Clash-Media developed significantly over the last couple of years, but the Online Lead Generation space in general has evolved too. We have been successful so far and believe the key to continuing that success is to keep on building our management structure with the best possible industry professionals.

"Derek Anderson brings proven sales and technology expertise to Clash-Media and this will help us to deliver our solutions to the growing number of organisations that want to put in place highly successful and measurable marketing strategies. We’ll be working together to increase UK sales and to demonstrate the significant benefits of Clash-Media´s marketing solutions to really help organisations realise significant ROI from their marketing budgets."

Derek Anderson, UK Sales Director at Clash-Media: "I first came to know Clash-Media while I was at eSearchVision and have been impressed with the way it so quickly became the market leader in this space. However, there is still significant room for growth in this industry and one thing that really sets Clash-Media apart is its ongoing investment into the technology used to power its Online Lead Generation campaigns. The company has developed industry leading products and I am looking forward to putting in place a new sales strategy and strong methodology which will see us market these products in different vertical sectors according to individual marketing requirements."

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.