08/01-10   -   Press releases

Clash-Media announces major initiative into the Online Gaming Sector

* New digital marketing campaigns developed to win new customers and rapidly boost ROI
* Follows reports that Online Bingo is fastest growing area – with operators set to generate over 1/2 billion pounds by 2013

Clash-Media, the Customer Lead Generation specialist, has announced a drive into the rapidly growing online gaming sector, as more and more companies are looking to leverage their competitive advantage in this highly profitable industry. Gaming companies can use the new consumer data generated via Clash-Media´s targeted Online Lead Generation campaigns to build their own email databases that enable on-going marketing and special offer campaigns that boost long-term ROI.

The initiative into the Online Gaming sector follows recent reports from media analyst, Screen Digest, which shows that the rise in Internet usage, coupled with the economic climate, has led people to look for more home-based entertainment like Online Gaming. Online Bingo has experienced the biggest growth – with the sector expected to generate revenues of over half a billion pounds by 2013.

Kevin Rice, UK Managing Director of Clash-Media: "Using Clash-Media´s transparent online campaigns can help gaming companies to significantly boost customer numbers. For example, one way in which a gaming company can use the data provided by Clash-Media is to build its own email database for regular and ongoing email campaigns, for which it could send on free introductory credit and any subsequent offers. Due to the highly competitive nature of the industry, Marketing Managers in this sector are looking at new ways to maximise their competitive advantage, and a targeted OLG campaign is the best way to get the most measurable sucesses."

Kevin Rice continued: "Many Online Gaming companies have also invested in TV advertising recently and can leverage that investment using OLG. Another of the popular features associated with our campaigns is the ability to cap lead numbers. If a gaming company only has the ability and budget to follow up on 500 leads per day – then we are able to cap the campaign to produce the exact lead requirements."

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle customer acquisition solution that collects and manages prospective customer data for its clients, producing qualified leads in line with advertisers´ exact specifications to deliver a strong return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.