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22/02-10   -   Press releases

Denise is back in the saddle for breast cancer research

Local cyclist Denise Chilton from Farndon, Cheshire will gear up to beat breast cancer this April by taking part in Breast Cancer Campaign’s women-only cycling event, Pedal it Pink.

The health and wellbeing trainer will join hundreds of women at Liverpool’s second annual event in Sefton Park on Sunday 18 April to support the 46,000 people diagnosed with breast cancer in the UK each year.

Denise said: “I did the race last year in memory of my mum who died 30 years ago when I was 16. She had kidney cancer, but to me, any way to raise funds to beat the disease is a great opportunity. It was a fabulous experience and I had no hesitation in entering again this year."

Denise is taking on the full marathon with Sue Eccleston and Debbie Boyd all who appear as panellists on Late Night Live with Linda McDermott on BBC Radio Merseyside. Denise hopes to raise £500 in sponsorship so if you would like to help her reach her fundraising target, please visit and donate what you can.

Pedal it Pink has a variety of cycle routes to choose from so there is something to suit all abilities. Beginners can opt for the family 5K lap (which is also open to the men and children in your life) and those wishing to push themselves that little bit further can select either a half (13.1miles) or full (26.2miles) marathon distance. All routes are completely enclosed in the park, so it’s safe, traffic-free and suitable for all existing and aspiring cyclists.

Last year 750 women pedalled it pink in Sefton Park and raised a whopping £65,000 for vital breast cancer research. So if you would like to join Denise and help put the brakes on breast cancer, please visit, email or call 020 7749 3700 to sign up. It costs £15 for the marathon, £10 for the half marathon and £5 for the family 5k lap.

Cycling is a great form of cardiovascular exercise, which helps to burn fat and if done regularly contributes to a healthy lifestyle. Cycling is also great for toning leg muscles and can burn up to 500 calories an hour.

Picture caption: Denise Chilton

Notes to editors
• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• Currently it supports 112 research projects, worth over £16.8 million, in 42 centres of excellence across the UK and Ireland
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day
• Visit
• Read Chief Executive Pamela Goldberg’s blog
• Breast Cancer Campaign is campaigning for all candidates standing for election to Westminster to sign up to the breast cancer research pledge:

Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign,
DD 0207 749 3724, Email:

Press contacts


Breast Cancer Campaign
Clifton Centre, 110 Clifton Street
London, EC2A 4HT, England

  0207 749 3724

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