25/05-10   -   Press releases

England’s sporting legends star in epic new Carlsberg Team Talk TV ad

Carlsberg creates probably the best team talk in the world to inspire England to victory in South Africa this summer. The Carlsberg Team Talk TV Ad features a range of celebrities from polar explorer Sir Ranulph Fiennes, to Kasabian, through to Phil ‘The Power’ Taylor who are trying to deliver an England Team Talk that will inspire the team to victory in this Summer’s World Cup.

Carlsberg, the official beer of the England football team, has launched its new Carlsberg Team Talk TV advert as the build-up to this year’s World Cup reaches its peak. The 90 second film features a cast list that reads like a who’s who of English sporting greats. They all combine to deliver “Probably the best team talk in the worldÂ…" to the England football team.

The sporting line-up includes Sir Trevor Brooking, Nigel Benn, World Cup winner Jack Charlton, Stuart Pearce, fifteen times world darts champion Phil ‘The Power’ Taylor and legendary adventurer Sir Ranulph Fiennes. English rock giants Kasabian also appear to give the England team talk of their life in this inspirational campaign.

This Carlsberg Team Talk Ad is part of Carlsberg’s wider campaign to inspire the England football team this summer. Since February, the brewer has been asking fans to show their support by creating their own England Team Talk and has now unveiled its own version.

The Carlsberg Team Talk Ad begins two minutes before kick-off with Stuart Pearce delivering some final words of inspiration in the dressing room, we then follow the team on their way to the pitch being spurred on by the likes of Sir Ian Botham, Four-time World Superbike champion Carl Fogarty and five-time Olympic gold medallist Sir Steve Redgrave.

Having been cheered through the tunnel by a shirtless Jeff Stelling – complete with St. George’s Cross body paint – the final scene of the advert sees the team being led out of the tunnel by Bobby Moore alongside a lion as they prepare to take on the world.

Sir Steve Redgrave said “We had a lot of fun creating this advert with Carlsberg and it was amazing to see so many English champions getting involved in the project. England have got a great chance at this summer’s tournament, I hope we have helped to get the nation behind the team and spur them on to victory in South Africa."

The Carlsberg Team Talk Ad was filmed on location at the ‘The Den’, the home of Millwall FC. With so many celebrities, sport stars and extras on set, the filming of the advert was done on a massive scale. The cast members also appear in some behind the scenes filming and interviews that can also be seen at http://www.englandteamltalk.com.

View the Carlsberg Team Talk ad at http://www.youtube.com/watch?v=66OuJZGDCHE

About the Carlsberg England Team Talk
Carlsberg welcomes England fans to probably the best team talk in the worldÂ…

As the official beer of The England football team, Carlsberg is giving England fans the chance to prove their support for the England players by videoing a rousing team talk to motivate the team.

The producers of the Carlsberg England team talk that are judged to be the best will get to meet some England football players to deliver their team talks in person at a VIP day at Wembley Stadium. On top of that, the winner of the Carlsberg England team talk competition will also watch the England football team train. Also, some lucky entrants may even be picked to appear in a new Carlsberg commercial.

The Carlsberg England Team Talk competition is restricted to over 18s only.

Terms & Conditions apply and can be found in full at www.youtube.com/user/EnglandTeamTalk

Press release issued by OMD, on behalf of Carlsberg.