15/07-10   -   Press releases

IT workers blamed for one of Britain’s top fashion crimes

A new consumer survey has put another nail in the coffin of the reputation of IT professionals for being stylish. The “IT Geek" look, specifically the mix of formal business shirts worn with shorts has been chosen as one of the top 10 male fashion sins.

Online fashion store Very.co.uk asked 3,000 men and women across the UK what they think are the worst fashion faux pas carried out by men. Dubbed the “IT Geek" look, wearing shorts with a business shirt was voted by the people surveyed as the 8th worst fashion crime.

The survey highlights the difficulty in dressing for business in hot weather.

Men were also surveyed on their own fashion and shopping habits. Over 25% of men surveyed admitted to buying comedy clothing – funny t-shirts, ties and socks – another clothing style that many people will recognise from their IT departments.

Steve Jones has been announced as ambassador for Very.co.uk ´Goodsouls´ menswear collection launched at http://www.very.co.uk in June. The ‘GoodSouls’ range hopes to be the saviour of struggling men with a collection of casual streetwear featuring jumpers, shirts, suits and jackets to spice up men’s wardrobe with an effortless injection of style.

Steve Jones’s appointment is a call to action for all men to take more interest in what they wear and how they wear it.

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Notes to editors
For images of Steve Jones and further information, please contact:
Abbie Cohen / Lisa Crawford T: 020 7 861 2525

For samples please contact:
Gemma Tomkys at Lee Publicity T: 020 7359 2288

Survey conducted on www.onepoll.com in June 2010
Total number of respondents – 3,000 British adults

Goodsouls styled by Steve Jones is on sale from 28th June 2010 visit www.very.co.uk for more information

Further notes about www.very.co.uk:
Offering a revolutionary way to shop, Very.co.uk provides customers with a mix of exclusive celebrity clothing ranges, from men’s shoes, through to women’s dresses, as well as the latest gadgets and homewares and interactive forums. Very.co.uk is part of Shop Direct Group

Celebrity designers for Very.co.uk include Fearne Cotton, Holly Willoughby, Denise van Outen and Jasmine Guinness

Shop Direct Group is the UK’s largest online and home shopping retailer with sales of circa £1.7 billion

The Group has 5m active customers across the business and employs around 9,000 people
Brands within the Shop Direct Group portfolio include Littlewoods, very.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward

Shop Direct Group is the 2nd largest online clothing retailer in the UK, 3rd largest furniture retailer in the UK, 4th largest sportswear retailer in the UK and 5th largest electrical retailer in the UK
Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products