30/07-10   -   Press releases

A4Adesign plays clean. Repositioning and new website for cardboard design company

Eco-friendly, clean lines and clean materials. This is A4Adesign, a company which has long been active in green manufacturing and works exclusively with an unusual material with a high eco-friendly count: recycled, recyclable and reusable honeycomb cardboard.

A4Adesign has reached a turning point and recently launched a B2B marketing plan and a new style of communications: repositioning of the brand, restyling of the logo and a new corporate identity, a claim aimed at sustainability that redeems the fun element in its projects, and a new website which presents its entire range of honeycomb cardboard designs - objects, games, furniture, stage settings and installations with a high design content, to its diverse target groups (www.a4adesign.it).

The claim "giochiamo pulito" (we play clean/let’s play clean) imposes boundaries and obligations, goals and rules of a serious yet amusing game anchored to two concepts: respect for the environment and the fun side of creating.

The company’s philosophy is based on an idea of sustainability which is seen as a binding value and is relaunched as a collective game involving partners, customers and collaborators: because when the environment is at stake, it’s everybody’s game.

Credits
supervision: Nicoletta Savioni and Giovanni Rivolta, A4Adesign partners
positioning, communications strategy, copy: studio Paola Pescetelli
restyling logo: Studiofluo
web master: Nozcadesign