15/11-10   -   Press releases

The Value of the ‘Pricing Research Methods’: discover some interesting key-results of an international study!

Recently suAzio and ePP have assessed a study on the value of pricing research methods. In this study we discussed the awareness, satisfaction and usage patterns of five different pricing research methods. The included pricing research methods are: Conjoint Based Pricing, Van Westendorp Price Sensitivity Meter, Gabor Granger, Brand vs. Price Trade-off, and Expert Session. One of our findings is that overall satisfaction with the currently available methods for pricing research is low. Satisfaction levels were higher in a B2B environment compared to B2C. Usage and awareness levels on the other hand are higher in the B2C group.

• By which means are you currently collecting your pricing research methods information?
• Do you believe that there is need for a unique handbook providing current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established international pricing experts?

If you want to know more: the ePP is dedicating a 1-day Masterclass, The Pricing Toolbox (25/11/2010), where you will learn the different kind of pricing tools and how to use them in your pricing process.

To receive more information on the specific results of this study or on the ‘Pricing Toolbox’, contact: justine.van.acker@pricingplatform.eu