26/11-10   -   Press releases

Meccabingo.com launches new website based on customer feedback

Meccabingo.com today launched a new look website, as part of the company’s strategy to improve the user journey and deliver a customer focused experience.

After a period of conducting extensive customer research, insight, design, build and testing, the new http://www.meccabingo.com site has been built with the key objective of positioning Mecca Bingo as the home of online bingo.

The bright and colourful site offers lots of new and easy to use customer-friendly features, such as the live up to date bingo schedule that launches the bingo client straight from the homepage, at the click of a button.

Gaming director for Meccabingo.com, Angus Nisbet comments: “The new site has been built with customers needs at the forefront of our decisions; it’s simple to use, easy to navigate and a lot more up to date than the old site. There are a number of other innovative additions coming soon, all designed to create a personalised experience for every single customer."

An essential part of the rebuild has also been to integrate the new design with the look and feel of the Mecca Bingo Clubs, improving the experience online for the Club customer and bringing the offline and online brands closer together.

Angus Nisbet continues: “With 103 Mecca Bingo Clubs across the UK and a large online following, we have a diverse and extensive customer base who all expect the same brand experience whether they are playing in-Club or online. This is why it has been important for us to bring the site design in line with our Clubs and provide consistency of messaging and a product that they are familiar with."

Other new features include a fantastic new Clubs section that lets customers know what is going on at their local Mecca Bingo Club, further emphasising Mecca Bingo’s commitment to integrate the two brand experiences. Another new feature is the improved community section that makes it easier for bingo players to meet up with their friends online whilst playing bingo.

The new Meccabingo.com site is live now at http://www.meccabingo.com

ENDS

For further information please contact Nicole Minty at Rank Interactive on 0207 984 4966 or nicole.minty (AT) rankinteractive.com

Notes to Editors
About Rank Interactive and Meccabingo.com:
Rank Interactive is a remote gaming and betting business, principally comprising Bluesq.com (sports betting, casino, poker and games) and meccabingo.com (bingo). Remote gaming and betting is the fastest-growing area of the gambling market. It uses internet and telecommunications technologies to allow people to place bets and play a variety of games (including online bingo, casino and poker) from their computers and mobile phones. Remote gambling is a legal and formally regulated activity in Great Britain, which is the primary market for Rank Interactive