11/01-11   -   Press releases

Bang & Olufsen Enters Strategic Cooperation With Intel

Bang & Olufsen is working in cooperation with Intel to gain access to the latest technologies, and to provide Intel with first hand information in the consumer electronics industry from a leader in the high-end segment.

Bang & Olufsen, a worldwide provider of exclusive, high quality audio and video products is working closely with Intel, the world leader in silicon innovation.

"During this convergence of PC, TV and audio technologies, this strategic cooperation with Intel is hugely important to Bang & Olufsen. We looking forward to working with Intel on creating unique product solutions for the future," says Kalle Hvidt Nielsen, Bang & Olufsen President & CEO.

"This strategic cooperation with Intel provides Bang & Olufsen with access to the latest silicon process technologies. This will enable Bang & Olufsen to stay at the technological forefront in the future and increase the efficiency of Bang & Olufsen´s product development," Kalle Hvidt Nielsen continues.

"Bang & Olufsen represents a unique opportunity and brings a deep understanding of the high-end consumer DTV market to this exciting cooperation," says Wilfred Martis, General Manager, Retail CE, Digital Home Group, Intel Corporation. "Intel looks forward to this collaboration to develop smart TV enabling products that take advantage of Bang & Olufsen´s design and engineering expertise."

Bang & Olufsen will be launching this cooperation at the 2011 International CES in Las Vegas, January 6-9.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.