20/01-11   -   Press releases

CV-Library first to achieve new ABCe CV Registration metrics certification

CV-Library has completed their second ABCe audit, to independently verify its traffic figures to industry agreed standards, as set by JICWEBS*. They are the first job board registered with ABCe to audit the recently approved new metrics “New CV Registrations" & “Active CV Registrants" helping lead the recruitment sector towards greater transparency and more ‘engagement’ focussed metrics.

The ABCe certificate issued for CV-Library confirms:

• Audit period: 01 to 31 October 2010
• Unique Browsers: 1,813,388
• New CV Registrations : 122,781
• Active CV Registrants: 148,317

From these totals for October 2010 it can be concluded that 122,781 new unique CVs have been submitted by CV Registrants that were active in the month. ABCe audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.

The two new metrics certified by CV-Library are as follows:

New CV Registration

A Page Impression served upon submission of a new CV into the database of a recruitment site from a valid browser active on that site.

Active CV Registrant
A Registered User Account that has either made at least one New CV Registration or updated an existing CV in the month.

Lee Biggins, Sales and Marketing Director from CV-Library comments:

“By carrying out the ABCe audit for a second year CV-Library is providing greater visibility and reliability for clients. Hopefully CV-Library will inspire other job sites to carry out the ABCe audit, setting industry standards for all job sites."

Richard Foan, Managing Director of ABCe comments:

“It is highly encouraging that CV-Library is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. ABCe audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online.

Ends

For further information please contact:
Mark Barber / Louisa P.apachristou
Eulogy!
Tel: 020 7927 9999

About ABCe
ABCe (www.abc.org.uk) was established in 1996 as the industry owned, non profit distributing organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to e media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABCe’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for e media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in e media with confidence and trust.