26/01-11   -   Press releases

Universal Solution Boosts Digital Marketing

Good tools are said to be half the job for any tradesman, and the same is true for people working in the digital marketing space. In a world where instant and precise information is paramount, advertisers need a future-proof, intuitive online platform with bespoke customised tools.

Adform offers a universal solution in digital marketing, which can mean big differences for media agencies and advertisers. By having campaign planning, ad serving, optimisation, reporting and other tools gathered in one place, you can save time - and money. At the same time, the platform can be individually adapted so that trainees and business partners, for example, can be given a login to exactly the tools which are deemed relevant for them. And then there are lots of details and knowledge available in this web-based solution which, among other things, has more than 100 predefined templates for reporting and analysis.

End customers from many different industries who have embraced the Adform solution include SAS, Hi3G, Trygg-Hansa, Microsoft, TUI and Canal Digital, all of whom have used the advanced tools to optimise their digital campaigns. One of the strongest tools is Adform Retargeting, which is used to convert online contacts to customers.

"Everyone should use Adform´s ingenious and user-friendly retargeting tool. It is easy to implement and helps maximise every penny spent on digital advertising so nothing is wasted. We have seen outstanding results during the time we have been using the technology," says Johan Markus, Media Manager at Hi3G in Sweden.

The mobile company saw a five-fold increase in click rates compared with their other campaigns and a conversion rate which doubled after changing to Adform´s technology, which was able to measure the behaviour of online shoppers in detail, including which products they were interested in and thereby optimise banner displays based on this information.

"Our success is closely related to the fact that we focus on the challenges facing advertisers and what it takes to deliver a contemporary platform. We develop over 50 new features every year and are generally very aware of what our customers want. At the same time, all the data in our solution is updated in real time so our customers can act immediately and optimise their digital campaigns," explains Lars M. B. Anthonisen, Marketing Director at Adform.

A natural extension of Adform´s retargeting tool is Adform´s Content Manager, which can be used to design and handle the 100 banners or so which are used as the basis for optimising a campaign. As everything takes place in real time in a web-based interface, not as many resources are required along the way to correct banners and upload them. This is a practical and time-saving measure which also keeps costs down while boosting the campaign´s ROI.

About Adform

Adform is a leading supplier of products and services within digital marketing. The company was founded in 2002 and offers a digital universal solution consisting of campaign planning, ad serving, search machine marketing, web analytics and reporting. More than 2,700 customers have run campaigns in more than 4,900 global media in more than 25 countries via Adform in 2010 and, today, Adform has offices in London, Hamburg, Stockholm, Oslo, Milan, Wroclaw, Vilnius and Copenhagen. Visit http://www.adform.com for more information.