19/04-11   -   Press releases

Help Japan

Georg Jensen is launching a new range of special edition Koppel Watches created by Tokyo-based design couple Verbal & Yoon. To HELP JAPAN all profits will go to the Japanese Red Cross.

Following the great success of the RED AMBUSH® Koppel Watch created by the Japanese creative duo Verbal & Yoon, Georg Jensen is extending the partnership and launching a colorful range of exclusive special edition Koppel Watches.

In spring 2011, Georg Jensen is launching the iconic AMBUSH® Koppel Watch as a special edition piece, available in crisp, vibrant red as well as blue, green and black. The RED Koppel Watch still goes backwards just like the original pendant launched recently in Tokyo. The watches are based on the original iconic pendant watch design by master designer Henning Koppel in 1981.

All profit from the sales of these special edition watches as well as the designer royalties will be collected by Danish Red Cross and transferred directly to the Japanese Red Cross Society.

As part of the HELP JAPAN campaign, customers in all Georg Jensen stores will find Georg Jensen/Red Cross Moneyphant piggybanks for further donations.

The new pendants supporting Japan will be launched exclusively 14th of April at 10 Corso Como in Milan followed by Dover Street Market in London. Furthermore the pendant will be available in selected Georg Jensen Flagship Stores from April 20th.

To help Japan right away please sign up now for your Koppel Pendant Watch at www.georgjensen.com/helpjapan

About AMBUSH®
The Tokyo-based production team and design collective AMBUSH was founded in 2002 by VERBAL and YOON. Inspired by the phrase "ANYTHING GOES", they draw ideas from Tokyo’s many creative outlets to produce original designs. Being two of the most famed street fashion icons in Japan, Verbal & Yoon are also known for their partnerships with brands such as A Bathing Ape, Cassette Playa, Toyota and Louboutin.

About Georg Jensen
Founded in Denmark in 1904, Georg Jensen now has over 100 stores in 12 countries. Originally a silver smith creating exclusive silver hollowware and jewellery, Georg Jensen now applies its unique design, superior craftsmanship and outstanding quality to a wide range of gold, silver, platinum and diamond jewellery, watches, cutlery, hollowware as well as design items for the home and office. Its pure, elegant, Scandinavian design style is favoured by millions around the world and is considered one of Denmark’s most recognized brands.