22/08-11   -   Press releases

New Season Style at Pure Collection

Launching online on the 24th August, Autumn Winter 2011 from Pure Collection is a sumptuous mix of luxurious fabric, divine accessories and doses of glamour, all mixed in a rich palette of nude, black, and greys with a dash of scarlet. The new collection is divided into 4 key areas:

Modern Simplicity
Clean lines and classic shapes make up this collection. Fabrics are tactile, with brights injected into black, grey and navy. We love a chic Red Coat, practical yet stylish for the cooler months. When the party season hits, a fab Ponti Dress will be all you need to stand out from the crowd.

New Glamour
Feminine power is the name of the game for New Glamour. Encompassing the popular nude on nude palette made famous by style icons such as Kate Middleton, this collection is all about the finer details and divine accessories to complete the perfect outfit.


Off duty style
For a more relaxed affair try Off Duty Style, designed for you to go with the flow but always look the part. Detail is minimal but texture and a rich urban palette remain. This gorgeous printed cardigan will dress up jeans and set off a stylish oversized bag.

Luxe
For key pieces of luxury glamour look no further, lots of rich texture with our deeply cabled knitwear, ideal for throwing on for a dose of glamour. This soft Cashmere Shrug is the ideal cover up for a blustery autumn day.

Helen Thomas, Head of Buying at Pure Collection, comments: “The inspiration behind this collection comes from chic Parisian style, which is where we decided to shoot the collection. Paris dwellers have an understated and classic style that we looked to replicate for our customers; the garments are all about high quality, making them a worthy investment for any wardrobe."


If that’s not enough to whet your appetite, here’s a sneak preview: http://www.purecollection.com/InfoPage.asp?p=AW11teaser

Our top picks from Autumn Winter 2011 are:

Product Name Code Price £
Cashmere dress LKF19 179.00
Cashmere Tunic Dress LKF11 179.00
Red Coat LW380 249.00
Ponti Dress LW383 99.00
Woven Cape LW433 229.00
Printed Cashmere Cardigan LKD28 149.00
Cashmere Oversized Sweater LKF15 199.00
Cashmere Shrug/Cardigan LKF23 179.00
Single Breasted Coat LW432 249.00
Textured Sweater LKE79 139.00
Knitted Cape LKF14 199.00
Herringbone Tweed Jacket LW340 189.00
Batwing Cardigan LKF01 229.00

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For further information and images please contact:
Jessica Wilkinson
Jessica.wilkinson(AT)stickyeyes.com
@JesswPR
0113 391 2929

About Pure Collection
Founded in 2002, Pure Collection is a leading clothing retailer, with a strong heritage for luxury, quality and contemporary designs at accessible prices. Pure collection prides itself on never compromising on impeccable quality; this is especially true for its own luxuriously soft and 100% sustainable cashmere range. The retailer houses a comprehensive range of womenswear for everyday occasions; it is a true destination brand for the modern woman who loves inspirational style.