18/10-11   -   Press releases

The new ghd air - putting salon power in your hands

Established as a professional stylists’ must have styling tool for over 10 years, ghd has revolutionised the way in which we style our hair. Now ghd, the world’s leading luxury haircare brand brings you its first salon strength hairdryer that will blow you away - ghd air.

Developed in conjunction with professional styling experts, the new ghd air is designed to help you unlock the secret to a gorgeous salon blow dry, every day. Featuring a powerful professional motor and advanced ionic technology, it delivers exceptionally fast drying and styling while helping to reduce frizz, leaving your hair soft and silky. Whether you’re looking for quick, sleek, smooth results or fabulous, impactful volume, ghd air puts the salon power in your hands. It’s the perfect companion to the other ghd styling tools and makes sure you leave the house looking beautifully glamorous.

ghd CEO Paul Stoneham says: ‘We’re extremely proud to be launching ghd air, especially in our 10th anniversary year. An incredible amount of research, development and testing has gone into producing such a high caliber, salon strength hairdryer. ghd air will leave consumers literally blown away"

Kenna, ghd’s Creative Director and Stylist to the stars says; “ghd air truly does blow all other competitors out the water. The power that ghd air exudes gives it supremacy over all other hair dryers I have used. Offering a perfect smooth finish; it is style and results in one*".

Ultimately sleek and stylish, the specifically designed ergonomic shape gives you total control over your style creation – whilst looking elegantly chic at the same time.

Hailed as the ‘Aston Martin of Haircare**’, over the last 10 years ghd has transformed the style of women around the globe. The launch of ghd air is the latest addition to ghd’s hair care range and is the perfect fusion of ghd design and salon power.

An ideal tool to help create a salon look at home, the new ghd air boasts the following benefits:
• Advanced Ionic Technology: for reduced frizz and a silkier, softer finish
• Cool shot button: for a quick blast of cool air to fix your look in place
• Salon strength AC motor: for more powerful drying
• 2 concentrator nozzles: helping to create a wide variety of styles
• Ergonomic design: for easy handling and maximum control

The new ghd air professional hairdryer doesn´t just dry hair, it inspires it.

ENDS

ghd products are available in the finest salons and http://www.ghdhair.com only. For additional information please contact Shine Communications,
Dominique Rock or Jo Torn on 020 7100 7100 or dominique.rock@shinecom.com / jo.torn@shinecom.com


Notes to Editors:
• ghd air RRP is £99
• ghd IV styler named the ultimate styling gadget in the Readers kiss of approval Cosmopolitan Beauty Awards 2011 for the ninth consecutive year
• * Said by stylist to the stars Kenna of Kennaland
• ** Heralded as the ‘Aston Martin of Haircare’, by The Sunday Times
• ghd was named best styling tool at the 2011 Sunday Times Style Beauty Awards, as voted by their readers
• ghd won Best Life-Changing Product in the Fabulous 2011 Beauty Awards
• Eras won the Best Gadget category Fabulous 2011 Beauty Awards
• Winner of the InStyle ‘Best Flat Iron’ Beauty Buy award for nine years running
• ghd was once again voted as a Coolbrand for 2011/12 by the Superbrands’ CoolBrands Initiative. The seventh annual CoolBrands results follow extensive independent research amongst both influential opinion formers and the British public
• Visit http://www.ghdhair.com for more information
• ghd is always written in lower case