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17/11-11   -   Press releases

Custom pens provide a strong platform for brand recognition, says Adler

There is a great opportunity to leverage increased brand recognition with custom pens and other promotional advertising products, suggests Adler.

There are many different ways to connect with customers on a more personal level and keep a company name at the forefront of their thoughts. One of the most common ways is to give away custom pens that they can use on a daily basis.

No matter what line of work the clients are in, at some point in their day, they are going to need a pen to jot down a note or sign the lunch check. When they do so with a branded pen, they will see the company name and be constantly reminded of who that company is.

One of the biggest mistakes most people make when they think of custom pens used as giveaways and the quality is overlooked. While many will find that some companies still use very cheap materials, research has shown that when a better quality pen is given away, those who receive them are far more likely to want to hang on to them. This means that giveaways will have a much better chance of doing what they were intended: keeping the company name in plain view.

Custom pens are available in a very wide price range starting with the simple disposable pens that can be given out en masse at trade shows or when staging training classes. There is a large selection of different styles in a the medium price range that are intended to be given out to a more select group such as those customers who are already in business relationships and that a company wants to keep.

At the very top end of the custom pens ladder are expensive pens intended to be used as gifts for corporate executives. No matter what type of pens one decides to buy, gaining the company name the recognition it needs to grow is an important step. According to a variety of different research reports, logo pens are considered to be one of the best forms of advertising and are often used by marketing firms as a major part of the branding process.

As a side note, not all custom pens are the simple ink pens we are all so used to seeing. Today, the selection includes things like highlighters, novelty pens and electronic pens that play short messages or can even record custom messages. More varieties include flashlights that look like pens, screwdrivers and USB flash drives that customers are likely to find can come in very handy in the course of their lives.

At Adler, you will find a company that believes in the power of custom logo pens and what they can do to promote a business, organisation or charity. They offer a complete selection of pens ranging from the most basic economy pen to full sets of executive style pens that allow businesses to tailor gifts to the level of recipient they are intended for.

Visit to see the entire list of products.

About Adler
Adler specialises in providing quality gifts for every business occasion, and their expert service representatives have decades of experience in promotional gifts. Adler serves customers in the United Kingdom and around the world, in every sector: from start-ups to Fortune 500 companies.

Find out more by visiting today!

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