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18/05-12   -   Press releases

CRM as a worthwhile investment, demonstrated by DMC Software

The value of customer relationship management (CRM) is scrutinised intensely at times of economic unrest. DMC Software Solutions, leading Sage and Microsoft Business partner, demonstrate the true value of CRM software and strategy with a new workshop.

The DMC Software “Value of CRM" Workshop takes place on 21st June 2012, at the Marriott Hotel Peterborough. Leading CRM Experts from DMC and Sage will explore how developing a practical CRM strategy can ensure positive customer experiences and in turn improved business performance. Both best practice advice and the latest technological developments will be shared allowing delegates to devise cost-effective CRM strategies appropriate to individual organisational needs.

Mike Ramsay, Managing Director of DMC Software comments, “Since the introduction of CRM software in the 1980s CRM solutions have come a long way. Many organisations still fail to see the benefits of CRM software, seeing only the cost when in actual fact many studies highlight that CRM software yields the highest returns. The aim of our workshop is to change peoples’ perception of customer relationship management, seeing it only as a place to store customer details, and help them to see the true business benefits a properly implemented CRM solution can deliver."

Fundamentally, a CRM system is a central repository for customer information, allowing all customer information and interactions to be recorded. By utilising this information effectively it is possible to develop strong, lasting customer relationships through delivery of high customer service levels. Beyond this, CRM solutions can facilitate effective targeting and measuring of communications and from this organisations can identify which activities generate the highest returns and use this to inform future strategy.

Find out more about the value of customer relationship management and the DMC Software CRM Workshop by visiting:

About DMC Software
DMC Software is a company that is experienced in providing Customer Relationship Management (CRM) and integrated business solutions for businesses of all sizes, across a broad range of industries including Sage SalesLogix, Sage CRM, and Microsoft CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.

For more information on the CRM solutions and professional services available from DMC Software visit Alternatively, email or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

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Jade Dixon-Winters
Churchill House, Minerva Business Park
Peterborough, PE2 6QR, England

  01733 362120

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