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27/06-14   -   Press releases

Sponsorship of danish mountain climber will put Stibo Systems' flag on top of Mount Everest

Genuine raw manpower and faith in himself is what it takes for danish Ivan Braun to climb Mount Everest without bottled oxygen or any use of help above base camp. If he successes he becomes the first Dane at the top without the use of bottled oxygen. The professional climber has just signed a major sponsorship deal with Stibo Systems, and this adventure will put the IT company's flag on top of Mou

Few days ago the professional climber Ivan Braun and the danish fast growing IT company, Stibo Systems, signed a big sponsorship deal that will not only put the company on top of the international IT map, but also on top of the world's highest mountain. A symbolism that fits well into Stibo Systems impressive history.

"We believe in the uniqueness of the individual, and that you can achieve your goal, if you have the will and the strength in you. Stibo Systems has itself as a company worked its way to being a business with great influence in IT with international success and impressive economic growth. We could not have done that without the employees who have had faith in themselves and a willingness to want and achieve more than others," says Erasmus Holm, Director of Marketing EU & APAC.

Ivan Braun not only puts Stibo Systems' name at top of the world's highest mountain, but he is also going to motivate the company's employees on how to achieve their goals in life and how to be a good colleague, something that pleases the company:

"Good and inspiring work environment is high on our daily agenda and we are therefore delighted both to have unique exposure while in-house to benefit from Ivan Braun's experience when it comes to motivation and goals of the employees," says Erasmus Holm.

Ivan Braun sees many similarities between the two worlds. He has found that many companies do have that inner drive it takes to go that extra step or create additional results, but it often requires insight from an outsider view to find it.

"I am very happy with the deal I have made with Stibo Systems. Their impressive story in which they have worked their way up to today to be a leader in their field and puts Denmark on the IT world map is outstanding. It requires a special drive and determination, and I recognize those skills in myself and therefore I can contribute with my experience to the employees, "says Ivan Braun, who is currently in the process of preparing himself to reach the top of the world's highest mountain.

Right now Ivan Braun is off to Africa's highest mountain, Kilimanjaro, a mountain he has climbed countless times. Then he head to Tibet in August, where he will test himself and his equipment on the two more than 8,000 meters high mountains, Shishapangma and Cho Oyu. At these mountains he has to train several times to aclimate before the big adventure to the top of Mount Everest kick off in April 2015.

Ivan Braun
Tel: +45 5372 7601

Erasmus Holm
Director of Marketing EU & APAC
Stibo Systems
Tel: +45 8939 1111
E-mail: erasmus.holm @

About Ivan Braun
Ivan Braun (born 1968) is a professional mountaineer and lecturer. Ivan has always been crazy about mountains, and was known as the boy who could climb the tallest trees, and the only one able to "climb" the end wall at the local fire station. The teenage years were mostly spent on top of the Alps, where he made it to the top of more than 20 mountain peaks.
In 2010 he started the project "from couch to Everest in 5 years" and since climbed Mount Blanc (4.848m) Kilimanjaro (5.985m) repeatedly and was the first danish ascent of Tharpu Chuli (5663m), Peak Lenin (7.485m) and 5 mountains over 6.000m in Bolivia as well as a range of mountains in northern Kyrgyzstan.

About Stibo Systems
Stibo Systems is the global leader in multi-domain master data management (MDM) solutions. By connecting the product and customer data with information about the suppliers and other organizational data, Stibo Systems provides strategic information across channels. It enables companies to make more effective decisions, improve sales and create value. Over the past 30 years, Stibo Systems helped hundreds of leading companies to provide a simple and reliable source of strategic information. Stibo Systems, headquartered in Aarhus, Denmark, is privately owned by Stibo A/S group, originally founded in 1794. For more information visit

Relevant information

Expedition homepage


Press contacts

Lars Bennetzen
Director Blackbelt Communications
  +6128 0613


Ivan Braun ApS
Lindholm Havnevej 29
5800 Nyborg, England


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