15/02-12 - Press releases

Brand On in Covent Garden

At an event held in January 2012 we launched our new identity and welcomed Brand On as part of the Modulex family.

The launch took place at the St. Martin's Lane Hotel - an utterly original urban hotel in London that provided a magical and exciting location. The hotel represents the idea that luxury today is about new experiences, about making a connection with something truly special. Situated in Covent Garden, one of the London's most lively districts, the location provided glamour and sophistication with a real sense of style in one of Europe's most cosmopolitan cities.

We were delighted to welcome more than ninety guests including clients, architectural practices and brand and design agencies all of whom contributed to making it a very successful evening with lively discussion on branding and visual identity.

CEO Søren Bendt and majority shareholder Peter Thorsen presented the new Modulex strategy and the ideas behind Brand On and our approach to global brand roll outs.

Daniel Flösser, the designer behind the new visual identity of Modulex and Brand On, recounted his experiences and how the Modulex rebranding project evolved.

The informal atmosphere remained throughout an enjoyable and successful evening.

The feedback from the guests was very positive and we received many positive testimonials following the launch:

"Many thanks for the invitation to last night's launch of Brand On. It was my pleasure to be there at this exciting event. As I mentioned - "I got it", and it's a great opportunity to differentiate Modulex and reposition the business. Great also to meet so many of your colleagues, and well done to you for being part of it. Thanks again for the invite." Brian Morgan, Brand Manager, Doosan Power Systems.

Brand On is the global brand rollout service from Modulex, the leader in signage and environmental graphics.
With a global network and decades of experience, we provide trouble-free implementation anywhere in the world.