19/09-12   -   Press releases

Sign solution inspired by Princess Diana´s tiara

A new 41 storey skyscraper in downtown Cincinnati, USA, will house the corporate headquarters of Great American Insurance. Crowned by a complex white steel structure which was designed in memoriam of the tiara worn by Diana, Princess of Wales, the Queen City Square Tower provides a notable addition to the burgeoning Cincinnati skyline and a memorable symbol of the corporation’s new home.

Consequently the designers and management team of Great American Insurance were keen to make reference to this feature in the interior signs. Employing a graphic motif inspired by the structure, a flexible, modular system was developed which will cope with expected future growth and change in the 22 floors of the new tower.

The work was professionally handled by ASI Cincinnati, one of Modulex´ partners in North America. ASI Cincinnati was able to offer an impressive solution to this challenging graphic requirement by means of the unique Modulex “print on panel" system which employs true white ink, not simulated white, to achieve crisp, colour-accurate duotone graphics.

In partnership with KZF Design, Modulex and ASI Cincinnati produced a wide range of printed samples to find the optimum graphic standard.
“Our design partner, KZF, is known for their extraordinary attention to detail and keen design sense. Modulex worked diligently to get the Print On Panel exactly right." says Kim Moscarino, President at ASI Cincinnati. This was applied to Messenger Interior, the Modulex slim-line, flat-panel modular system, to produce an effective and practical interior sign solution.

In addition to this general sign system ASI also provided custom signs for the executive floors in the tower.
“The entire design team and GAI were extremely happy with the end result and it looks great in their space." Kim Moscarino tells.

Following the success of this project, ASI has been invited to extend the programme to Great American’s recently renovated Dixie Terminal office complex.
A historic building that once served the city’s public transport system, Dixie Terminal has since been converted to corporate offices. For this site KZF developed a duotone graphic motif for the Messenger Interior panels which reflects the historic architecture of the building.