22/02-13   -   Press releases

One Barclays on global basis

Following Barclays decision to supersede the sub-branding of its divisions, Brand On – the international brand rollout team at signage provider Modulex - has undertaken a comprehensive revision of signage and branded material throughout the Barclays global network.

Last year leading UK banking group Barclays made a significant change to its brand architecture, introducing a new concept, “One Barclays", which has brought its divisions - Capital, Wealth, Corporate - under the Barclays master brand, superseding the sub-branding with which the divisions had previously been identified.

Building on our 15 year relationship with Barclays, Brand On was invited to carry out, in collaboration with identity managers Endpoint, the consequent changes to signage and branded material throughout the Barclays international property portfolio.

A comprehensive revision of all exterior and interior signage and graphic material was accomplished at 120 sites in 20 countries, in only three months on budget, on brand and on time.

About Brand On
We work with branding agencies to deliver signage & environmental graphics that precisely meet brand specifications and satisfy local regulations anywhere in the world.
Brand On is the global brand rollout service from Modulex, the leader in signage and environmental graphics. With a global network and decades of experience, we provide trouble-free implementation anywhere in the world. Read more about at: www.brand-on.com.