We see it in bags, we see it in clothing and we see it in Obaku's newest watch collections. Blue is hot.

At the prestigious watch fair in Basel, Switzerland this spring, Obaku will show some of its best-selling ladies styles in eye-catching new strap colours. Orange and yellow are the colours that will prep you for a refreshing spring and summer.

In the past few years Danish watch brand, Obaku, has grown exponentially. The secret lies in having found a niche that works. From the land of famous fairytale author, Hans Christian Andersen, come the designers of Obaku. The two Danish gentlemen behind the Obaku watches are at the root of what has spiraled the established brand into a great upwards trend, creating their own fairytale to be told.